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By Diana Ennen
LEARN THE INSIDE SECRETS OF
HOW TO RUN A
SUCCESSFUL WORD PROCESSING
BUSINESS AT
HOME
$59.00 + $5 shipping.
This Motivational 315 Page Book Shows You Everything Required To
Start & Operate A Successful Business Including:
Marketing &
Advertising Methods To Get Immediate Results
Tips To Guide
You In The Day-to-Day Operations And Ways To Keep Your Business Thriving
How To
Determine Your Rates For A Greater Income
How To Expand
Your Service Into Other Areas (Medical/Legal/Resume
Consulting/Computer Tutoring/Editing, etc.)
Computer &
On-line Basics (Detailed, Yet Simplified For The Novice Computer User)
Secretarial
Reference Guides/Business Letter Writing Basics
Plus, All
The Basics Of Starting & Operating A Home-Based Business Such As:
Obtaining Your
Licenses/Naming Your Business/Choosing Which Type Of Business Entity
To Form/Setting Up Your Bookkeeping/Filing Taxes
FOR THOSE THAT
WANT TO --
BE THEIR OWN BOSS
SET THEIR OWN HOURS
DETERMINE THEIR
OWN RATES
AND MAKE A
TREMENDOUS INCOME --
THIS IS A MUST
BOOK TO READ TO GUARANTEE YOUR SUCCESS!
The Personal
Satisfaction and Financial Freedom
That Owning
Your Own Business Affords Will Have You
Questioning
Why You Didn't Do This Years Ago.
Author Diana
Ennen utilizes her own 13 years experience, as well as the experience
of 30 other successful home-based word processors, to provide you
with a Step-By-Step Guide to Simplify the Task of Starting a
Business. Her own successful word processing business has grown
dramatically through the years continually adding new clients as well
as expanding into new areas which affords even greater earning
potential. She knows the ins and outs of this business and expertly
applies them throughout the book in an enjoyable, motivational format.
What Others
Are Saying!!
Thanks so much for
sending your book for review... I must say, CONGRATULATIONS!! It is
absolutely wonderful. So thorough, so detailed and great advice! In
fact, it's so good, I will recommend it as a "must" for
anyone who's thinking about starting up a word processing business...
Again, congrats on a great piece of work!
--Donna Kastner -
"The Work-at-Home Radio Show"
Diana
Ennens book is the most thorough book on starting a home-based
word processing business I have seen in 15 years in the business--and
Ive read them all!! She covers the fine points of dealing with
customers, marketing, setting rates, purchasing equipment and more.
She remembers start-up tips that most experienced practitioners have
forgotten. Her sample letters and forms are a wealth of information
in themselves. I would recommend the book to anyone starting or
currently running a word processing business.
--Nina Feldman,
author: How
To Run a Successful Home-Based WP/Desktop Publishing Business: A
Resource Package.
I received my
copy of your book the other day, and I've read it from cover to cover
already. Your helpful tips and information are overwhelming. I just
can't thank you enough for all the help you have given me via e-mail
and your book. I could never do this without finding you.
- Suzanne Kreiswirth, Alternative Office Services
Diana
Ennens book is one of the best books Ive read on how to
get started in a home-based word processing business. It was so
motivational and inspirational and provided me with all the
information I needed to get started. I would highly recommend anyone
that wants to start a home-based word processing business to purchase
this book. It provides all the information you will need and
encourages you to do so. Even those that already are operating a
business would benefit with the useful knowledge provided.
--Sheila Martinez, Word Processing & More.
I cant
tell you how much I enjoyed your book!! It was such an inspiration to
me. Thank you for providing so much information. I was able to start
my business quickly by using your step-by-step approach. Plus, your
book was so motivational it kept me confident in my decision to start
a business. I have already established a full client base and
its only been 6 months. Thanks for all your valuable help!! --
Renee Kirwan, Kirwans Word Processing
Word
Processing Tips
Here
are some suggestions from Diana Ennen, author of Success From Home,
to help you start or expand your word processing business.
WORD PROCESSING DO'S AND DON'TS
DO
-- Decide on a targeted market and initially focus your marketing
efforts in that area. By developing a "niche" in your
field, your reputation spreads quickly and soon you become a
recognized expert. Several specialties include: medical, legal or
business transcription, resume writing and composing, desktop
publishing, manuscript preparing, academic typing, computer tutoring,
etc. (For a free booklet on how to obtain clients, e-mail me directly
at DeeEnnen@aol.com).
DO
-- Be creative about where you can find business. When I started my
business, I went through the entire Yellow Pages looking for
businesses who might use my services. Then I sent a letter to ALL
those who I felt did. Actively network and don't limit your marketing
to simply placing a few ads in newspapers or the Yellow Pages. Also,
write a complete plan of action for your marketing efforts. For
example, I plan to 1) stop by local businesses in the area and drop
off my card, 2) advertise in my local weekly paper, 3) send a
marketing letter to doctors, personnel agencies, etc. Find where
there might be a need -- and go fill it!
DO
-- Provide your clients with more than they ask for. When clients
leave your office and get more than they expected, they come back.
And best of all, they refer others! This is how businesses grow!!
DO
--
Develop promotional material that looks sensational! Your business
card alone is often the only connection a potential client has with
your services. It should have the POWER to draw them to you! Spend
the time to review cards that have caught your interest in the past
and then design yours with that in mind. With your letterhead,
brochures, flyers, etc., add color and style by purchasing specialty
paper at places such as Office Depot, Office Max or specialty paper
stores. Occasionally change your letterhead & cards as you
develop your business. With a few years experience under your belt,
you can develop a much more professional marketing tool that
emphasizes your current word processing capabilities and added strengths.
DO
-- Enjoy!! There's no greater feeling than landing that first client
or finishing your first big project. Plus, wait until you get the
opportunity to tell someone you own and operate your own word
processing business. IT IS THE BEST It sure beats I'm a
secretary at . . . Enjoy!!
DON'T --
Under price your services. The average WP today makes $20-$35/hr.,
depending upon location, specialty, and years in business. (Some a
lot more, but for start-ups, this is a good average). Don't make the
mistake of assuming if you charge the lowest prices, you'll get the
most work. You won't!! Instead, you'll end up working outrageous
hours for peanuts!! Clients will pay more for professional services.
When a potential client discovers you're charging a lower rate than
standard, they often feel they will receive a quality of services
that is also lower. You are a professional service and you want to
charge accordingly!
DON'T
-- Get discouraged!! It takes time to get a business going. Plan
ahead and have money saved in reserve. Don't buy items until you have
found the best possible price and there is an absolute need. This
advance planning takes the pressure off of having to make money NOW!!
If things are slow & the phone just isn't ringing ... MAKE IT
RING!! There's plenty of work out there, you just need to
aggressively pursue it.
Finally, the most
important ingredient for success is your belief in yourself. If you
believe that with your skills and experience, you can own your own
business, then there's nothing stopping you!!
DREAMS
DO COME TRUE!!
SOMETIMES
YOU JUST NEED TO MAKE THEM HAPPEN.
Following
are a few suggestions for obtaining clients:
-
Stop by local
businesses and printers (i.e., Sir Speedy) in your area and drop off
your business cards and/or a portfolio. Introduce yourself and let
them know about your services. Let them know that you can make a
difference in their business.
- Send
letters to a targeted group outlining the benefits of your services
and how you can help them on an "as needed" basis. This
letter has to be 100% error-free and extremely professional.
- Place
flyers at local campuses and on other bulletin boards. Create a
unique flyer that will stand out and draw attention to your business.
- Place
advertisements in local community papers and college newspapers. As
recognition is the key to success, advertise regularly so companies
become familiar with your services.
- Get
a business line and obtain a free listing in the Yellow Pages. When
funds become available, consider increasing this ad to a larger
display ad.
- Provide
clients with an incentive to refer work. Give them a discount of 20%
off on their next assignment for each new referral.
- Network.
Join the Chamber of Commerce and other groups. It's a great way to
get out of the house, make new friends, and advertise your business.
- Always
provide quality services. Repeat business is what is going to make
you successful and keep you successful.
Here are
additional tips offered by several word processors.
#1
Instead of including a resume in your portfolio, send along a
Professional Bio detailing all your business strengths and assets.
This should create a more professional image.
#2
When dropping off a portfolio at a business when the office manager
or owner isn't in, include a small personal note on your letterhead
or logo (cut to size), stating "Sorry I missed you -- your name."
#3
For marketing, create a small spiral-bound booklet about your
services and send that along with your letters. Use the 1/4 inch
binders so that they will fit in the file cabinets and can be saved
until they need your services.
#4
When typing or working on an assignment, see if there is something
extra you can do to improve the quality of that assignment. Clients
appreciate the fact that you put forth the extra effort to make them
look good.
#5
Follow-up calling is essential to success. Also, to gain recognition,
send several letters to the companies that you want their business.
Experts say it often takes 4-5 attempts to get someone interested.
Customize each letter differently and use your creativity.
COMPUTER
PROFITS FROM HOME
Word Processing:
This can be the perfect home-based business for those with good
typing and proofing skills. Its easy to set up, start-up costs
are low, and the main requirement is the ability to type well. You
can effectively type for attorneys, doctors, real estate/insurance
agents, new businesses, corporations, students, authors, restaurants,
florists, etc. To obtain clients send out professional letters and
your business cards and/or samples (for restaurants and florists) to
your targeted market introducing your services and the benefits you
provide; advertise in the Yellow Pages and classifieds; place flyers
up at campuses and advertise in school newspapers; stop by printers
and other businesses in your area dropping off your business cards;
contact other word processing businesses and offer to help with their
overload typing; and finally network by joining the Chamber of
Commerce and other associations.
Resume Consulting/Typing:
In todays competitive marketplace a good resume is essential.
Many people dread the thought of having to prepare their own and will
pay good money to have someone do it for them. Best yet, you can have
the satisfaction of knowing that you were instrumental in helping
someone land their dream job. To target this market you can advertise
in the Yellow Pages; contact Personnel Agencies in your area and
introduce your services; place ads in newspapers specifically
targeted for job applicants as well as your daily or weekly
newspapers; set up a web site and place ads online where available, etc.
Computer Tutoring:
Today with a computer in almost every household, people are eager to
learn just how they work. This is an excellent business by itself or
you can incorporate a word processing/computer tutoring business
together. The two supplement each other nicely. To target this
market, advertise in the Yellow Pages; send introductory letters to
computer wholesalers and suppliers in your area; place flyers at
office or paper supply outlets; advertise in newspaper classifieds;
place flyers at colleges; advertise in college newspapers, etc.
But, just as
important as getting those clients is keeping those clients. Treat
every client as if they are your only one. Provide exceptional
services and whenever possible go the extra mile providing them with
more than they ask for. Also, take the time to get to know your
clients and their business, remembering little things like how they
like their coffee, their family member names, favorite sports, etc.
Let them know that they mean more to you than just the money you
receive by doing their work.
A
home-based word processing business is the ideal solution for new
moms, secretaries tired of corporate politics, retired individuals
who want to supplement their income, and basically anyone who wants
the financial security and personal satisfaction of owning their own
business. It's easier than you think, and more fulfilling than you
could ever imagine.
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